Intellectual Property Strategy - How to Enhance the
Value of this Strategic Business Asset Value for Budget

Presented on November 5, 2015

  1. Presentation (1:39:57)

  • Materials:
  • Intellectual Property Strategy - How to Enhance the Value of this Strategic Business Asset Value for Budget


  • About this program:
  • In a panel discussion, McCarthy Tétrault IP lawyers will consider risk management, competitive dynamics and the creation of organizational awareness and sophistication with respect to intellectual property. The panel will also explore opportunities to enhance the value of your portfolio.

    This program is designed for business executives, general counsel and in-house patent lawyers and agents.

    Topics to be discussed:
    ¬ Elements of an effective corporate IP strategy
    ¬ Enforcement as an aspect of value/strategy
    ¬ Effective strategies when engaging in comparative advertising
    ¬ Ways that companies are leveraging value from unconventional trademarks and copyrights

    Join Lisa Melanson, Judith McKay, David Tait, Dan Glover, and Vincent Yip of McCarthy Tétrault, as they give you practical advice on how to navigate the world of intellectual property.

  • Accreditation:
  • This program qualifies for up to 1.5 hours of eligible educational activity or CPD/MCE credit under the mandatory education regimes in British Columbia, Ontario and Québec.