Implementing and Maximizing your IP Strategy

Presented on Thursday, March 2, 2017

Implementing and Maximizing your IP Strategy

  • About this program:
  • Join our McCarthy Tétrault IP lawyers for an interactive panel discussion on critical IP issues which impact your company. We will consider risk management, competitive dynamics and the creation of organizational awareness and sophistication with respect to intellectual property. This compelling group of speakers with industry and subject matter expertise will share their insights and thoughts on functional solutions which can be implemented into an organization’s operation. This program is designed for business executives, general counsel and in-house lawyers.

    Topics to be discussed:

    1. Why Your Business Needs an IP Strategy
    2. Creating and Implementing an IP Strategy
    3. Updates on Copyrights, Trademarks and Patents
    4. A Case Studies on Implementing a Successful IP Strategy
    a. Identifying and Maximizing Value in IP Rights
    b. Cross-licensing / IP Acquisitions
    c. Creating a Successful Patent Troll Defence Strategy

    This program qualifies for up to 1.5 hours of eligible educational activity or CPD/MCE credit under the mandatory education regimes in British Columbia, Ontario and Québec.